Genevieve Lacroix's profile

Audra - St Leonard's

Photoshop
Illustration
Audra - St Leonard's

In collaboration with Theola, a branding and design agency, I created the illustrated elements of a marketing campaign to add some warmth to the minimalist branding for the Audra, St. Leonards. The Audra is a luxury residential development located in Sydney, Australia.

I started with the main “hero scene” that gives us a wider perspective of the architecture and surrounding area, with a special emphasis on the spacious park just across the street. Can you spot the character that gives a subtle nod to Audrey Hepburn in Breakfast at Tiffanys? The second phase captures several moments highlighting the buildings unique features and amenities. I included the rough sketches so you can follow the process.
     
    
     
A little snapshot of the process:


Audra - St Leonard's
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Audra - St Leonard's

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